Automating Athletics News Intelligence

The Challenge

Staying informed about the rapidly evolving world of athletics presents a significant challenge for professional teams and organisations. With news breaking across multiple continents, languages, and platforms throughout the week, manually tracking relevant developments becomes a time-consuming task that diverts resources from core training and performance activities.

The UK Athletics team faced precisely this challenge: how to maintain comprehensive awareness of global athletics developments whilst allowing their staff to focus on what they do best, i.e. supporting British athletes to achieve excellence.

The Solution

We developed an intelligent web research assistant that operates as a fully autonomous agent on the Lindy platform. This sophisticated system leverages Model Context Protocol (MCP) capabilities to orchestrate a suite of specialised tools, creating a seamless news intelligence pipeline.

Every Monday morning, the agent springs into action, systematically:

• Searching across diverse athletics news sources worldwide

• Retrieving relevant articles and breaking news stories

• Curating content based on relevance and importance to UK Athletics

• Assembling findings into a comprehensive digest format

• Delivering a polished summary email directly to the team

The Technology

Built on the Lindy platform, the agent demonstrates the power of MCP integration by coordinating multiple tools in concert. This multi-tool approach ensures comprehensive coverage whilst maintaining efficiency, allowing the system to adapt to different source types and content formats as it encounters them during its research process.

The automated scheduling ensures consistency. The team can rely on their intelligence briefing arriving every Monday morning, providing a reliable foundation for weekly planning and strategic discussions.

The Impact

The implementation has delivered immediate and measurable benefits:

Time savings: Staff members who previously spent hours each week manually researching athletics developments can now redirect this time towards direct athlete support and performance initiatives.

Comprehensive coverage: The agent's systematic approach ensures no significant developments are missed, providing broader coverage than manual research typically achieves.

Consistency: Regular Monday morning delivery creates a reliable rhythm for team planning and ensures everyone starts the week with the same information baseline.

Focus: By automating the research process, the UK Athletics team can concentrate on action rather than information gathering.

Looking Forward

This project how intelligent automation can enhance professional sports operations without replacing human expertise. Instead, it amplifies human capability by handling routine but essential tasks, freeing specialists to focus on strategic thinking and athlete development.

The success of this athletics news assistant points to broader applications across sports organisations, where similar research and intelligence-gathering challenges exist. As AI agents become more sophisticated and MCP integration deepens, we anticipate even greater possibilities for automating knowledge work whilst preserving the human insight that drives sporting excellence.

Interested in developing your own intelligent research assistant? Contact Paladin AI Studio to explore how automated agents can streamline your organisation's information workflows.