Oasisairbridge provides strategic consultancy services to major contractors, helping them to identify which bids to pursue, to optimise their resources and maximise their win rate. OAB leadership identified an opportunity to complement the deep expertise of their people by supplementing their consultancy with an enhanced digital platform. The 'Strategic Capture Suite' needed to provide a robust on-screen framework, including tools to assess win probability, opportunity value, strategic fit, pricing alignment, competitor analysis and more — culminating in dynamic structured reports, with clear recommendations.
VERIFIED_BUSINESS_IMPACT
Dual heatmaps to plot PWin% and strategic fit against opportunity size
Advanced buyer and competitor metrics with AI-driven OSINT
Scenario testing with multi-model price-to-win calculators
Before we began any design or coding work, we conducted diligent, in-depth research to identify the right metrics, methodologies, and models. We then mapped out the user experience to make it comprehensive enough to handle the sector's inherent complexity, yet as simple as possible so the key information is easily digestible at a glance. With each aspect or module, we carefully considered how to utilise AI to add value, making the system smart, efficient and a great complement to the consultants' own insight.
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